Don’t take the title too literally.
Hahaha it’s funny how everything ends up in a cycle, couture becomes second-hand becomes vintage becomes antique becomes couture. French fries become fat become gym membership become skinny become french fries. And now runways become teen-blogger talk become designer talk become runways. Yes, this season the designers went back to (their interpretation of) childhood. We saw backpacks, kittens and birds and dogs, chunky heels, mary janes, pre-adolescent models (and A-lines, ruching and layers to accommodate their underdeveloped bodies), jackets, peacoats, collared shirts, peter-pan collars, lots of bows (in the hair) and hearts and polka-dots, pleated skirts, braids, afro’s, tweed, ruffles, awkward layering, pink, navy, orange, thigh high socks and even a ring binder inspired clutch at Miu Miu
With a (thank god!) injection of…sexy! At Miu Miu we saw an artistic naked print all over the dresses, shirts and skirt…(who doesn’t want that!), conservative dresses were updated with not-so conservative panels, fabric were sequin and crystal sprayed, there was transparency, a lot of it, hems were chopped short and sportswear was made out of revealing netting. All hail Muccia Prada who does Miu Miu, she reinvented the 14-year-old, kept her geekyness and laughter but made her sexy, sophisticated and professional. “I was questioning innocence, questioning youth.”












(images via Style.com)
But is it really surprising? No! What was Nicole Phelps talking about when she reviewed Miu Miu? “They didn’t quite fit into this season’s naïf narrative. But they did make playing grown-up look like a lot of fun.”(she’s right about the second part!) With teenage bloggers rising to new heights (think Tavi Gevinson from Style Rookie on the cover of Pop, Bryan from BryanBoy at Marc Jacobs -got a bag named after him- and Vogue Russia, Jane Aldridge from Sea of Shoes at Elle and Crillion dressed in Chanel Haute Couture and Noa Leijdesdorff from Brains and Beauty at London Fashion Week and NET-A-PORTER.com) “Talks to her friends on the phone like an Editor in Chief talks to her PA, stomping around like mini Editors shooting street-style pictures like Mini Sartorialists and getting press passes confiscated by security for being underage” (a not so kind but humorous piece) written by Isaac Lock about Noa Leijdesdorff for the LFW Daily. It’s teenbloggers that constantly push designers boundaries, we have no needy publisher to satisfy or important advertiser to hold on to…we can say exactly what we think. We’ve gone back to having total absolute fun something lost sometimes in the commerciallll environment these days.-




One word about Louis Vuitton ss10, yesyesyes when you separate all the fabrics and pieces and accessories -I mean come on, you can recognize Marc Jacobs styling in 1 second…horror horror- you can see beauty, but lets not get carried away shall we? Marc Jacobs is a genius, and he likes to have fun, and go crazy, and wear skirts…and we love him! But Louis Vuitton is bought by le riche! And the 14 year olds we know don’t shop Vuitton, it’s the 44 year olds…maybe he’ll have to rework this one slightly for the hanger. Marc we’ll forgive you for this one, the music, starting two minutes early without half of the front row arriving and “so wrong they’re so right” clogs made up for some lost points.
What were your thoughts on Miu Miu, Luella and Louis Vuitton? Do you think teenage bloggers really are inspiring the catwalk? Let us know by dropping a comment or sending an email to brainsbeauty@live.co.uk
XX Brains + Beauty












Wear: With an embroided cream shirt, velvet pencil skirt, opaques and strappy sandals to add power to a feminine look or with a vintage fluffy sweater (perfect for colder times – don’t be scared! Take out that knitted reindeer sweater your grandmother knitted for you 3 years ago), studded leggings (we lovelovelove those amazing Louis Goldin ones!), worn out Doc Martens, multiple rings and rainbow nail polish to structure a hobo-inspired glam-grunge look.

Queen Luella and her girls…all crying -Luella Style- in fluorescent rainbow and pastel colored teardrops. 













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